STATUS: OPERATIONAL PRODUCTS LAUNCHED: 50+ UNDER MANAGEMENT: 20+ MARKET: AMAZON US
Product-Development-Led Agency

We build Amazon products that sell — then launch them for you

Most agencies start with your listing. We start with your product: we find the niche, engineer the product to beat the category, source it in China, and run the launch on Amazon US. You own the brand. We've launched 50+ products and manage 20+ right now.

A launch plan is a 30-minute call where we map your product, budget, and timeline. Free, no pitch.

Numbers, not promises

50+
products launched on Amazon US
20+
products under active management
15 yrs
operator discipline, from IT security to Amazon
Built
and sold — not just consulted on

Most Amazon launches fail before the inventory ever ships

Here's the pattern we see. Someone takes a course, picks a product off a spreadsheet, orders a few thousand units from China, and four months later finds out the niche is a price war, the top listing holds a patent, and ads cost more than the margin. The money is now frozen in stock that won't move.

The problem isn't Amazon. It's that the product decision got made on a hunch instead of a case. No patent check. No five-year look at the category's economics. No clear answer to the only question that matters: why would anyone buy yours instead of the twenty listings next to it?

We start where most people finish — with that answer. Every product we propose comes with the reasoning behind it: the niche, the price, the angle, the numbers. If it doesn't work on paper, it won't work in a warehouse.

Product development is where we beat the competition — before launch

Anyone can list a product. The work that decides the outcome happens earlier, and it's the part most agencies skip. This is how we do it.

01

We read the market, not just the keywords.

We pull the real reviews of the category's best sellers and find what buyers complain about, return, and wish existed. That's the brief for a better product.

02

We engineer a reason to win.

A different size, a fix for the top complaint, a smarter material, packaging that earns a 5-star review on its own. We design the product to be chosen, then justify every change against cost and margin.

03

We use AI where it's faster, people where it matters.

We run niche analysis, concept generation, and review mining with AI every day. The judgment — what to build, what to drop — stays with a team that has launched 50+ products.

04

We cost it to the cent before you commit.

Unit economics modeled years out: COGS, freight, fees, ads, the lot. You see the math before you spend on inventory.

See a product development walkthrough →

Four ways to work with us

Flagship

Full Brand Launch

For people who want an Amazon brand without becoming its full-time operator. We handle research, development, sourcing, brand, listing, and the first 90 days of ads. You make the calls that matter; we do the work.

Timeline: 4–6 months to first sales
How a launch works →

Product Research & Sourcing

The most expensive decision in Amazon is which product to sell. We find the niche, back the choice with numbers, model the economics years out, and find and vet your factory in China. Walk away with a document you could act on with or without us.

Timeline: defined per scope
What's inside the research →

Product Development

We take a product and give it a reason to win: a fix for the top complaint, better packaging, a sharper angle. Built around margin, not guesswork.

Timeline: defined per scope
Our development method →
Standalone

Listing Design & Brand Visuals

Already selling but the listing falls flat? We build the main image that wins the click, the infographics, the A+ content, and the brand visuals — designed to convert, then tested.

Timeline: defined per scope
Before / after →

Your launch, step by step — you always know what's happening and what's next

Plan

A 30-minute call. Your goals, budget, constraints. You leave with a launch plan: stages, timeline, numbers.

Product

Niche research, the case for the product, five-year unit economics. Output: a document you can make a money decision on.

Sourcing

We find and vet the factory in China, order samples, negotiate terms, run quality control. Output: inventory on its way to Amazon.

Build

Brand, main image, infographics, A+ content, and copy optimized for Amazon search and for Rufus, Amazon's AI shopping assistant. Output: a listing built to convert.

Launch

PPC, first reviews, weekly optimization. Output: sales, plus a report every two weeks.

We run on Scrum: sprints, clear status, no "we'll get back to you." Decisions are made by people who have launched 50+ products.

Case studies

We're publishing our first English-market case studies.

Want to be one of them? Early clients get founder-level attention and launch pricing.

Apply for a launch slot →

Who's accountable for your launch

OG

Oleg Gagarin

Founder · Firsthand

Oleg spent 15 years in IT security — designing anti-fraud systems for banks, PayPal, and Wise, and co-founding 10+ startups along the way. His last venture was acquired by Kaspersky. That's where the habit comes from: price the risk before you act, not after.

Today the team runs 20+ of its own products on Amazon, Walmart, and beyond, with deep expertise in jewelry, home goods, and pet products. Everything we sell as a service, we do for ourselves every day. That's the difference between an agency that manages Amazon and one that lives on it.

50+ products launched
20+ in management
Scrum process
AI-native operations

We share the risk — in writing

Performance-gated, not pay-and-pray

If the product economics don't hold up during research against the criteria we agree on, you don't move forward and you don't pay for the next stages. We make our money on launches that work, not on stages for their own sake.

Questions we get

How much capital do I need to launch?
Realistically, $15–30k for a private-label launch: inventory, freight, ads, and our work. If your budget is below that, we'll say so on the call and suggest where to start instead. We don't take on launches whose math doesn't work.
How long until first sales?
Usually 4–6 months from start to first orders: research, production, shipping, launch. Anyone promising "sales in a month" is skipping the steps a seller pays for later.
Do you work with clients outside the US?
Yes. We launch on Amazon US for owners around the world and handle the parts that trip people up. We'll walk you through the setup on the call.
How are you different from an Amazon course?
We don't make our living selling education. We sell 20+ of our own products on Amazon right now, and we do the launch for you instead of teaching you to do it.
What if the product doesn't sell?
That risk always exists, and anyone who tells you otherwise is lying. Our job is to lower it with research instead of hunches, and our guarantee means you don't pay for the next stage if the economics don't hold up.
Who actually does the work — Oleg or "the team"?
The team: a designer designs, a PPC specialist runs ads. Oleg is in the key decisions on every project, which is why we cap how many launches we take at once.
Do you work in my category?
We know jewelry, home, and pet products best, and we've launched across multiple categories. If your niche is new to us, we'll tell you straight and either pass or explain why we're confident.
Can I start small instead of buying a full launch?
Yes. Product research is a standalone service, and the design service stands on its own too. The research document is yours to act on, with or without us.

The next step is a 30-minute call, not a contract

Tell us your goals and budget, and we'll tell you honestly what's realistic, on what timeline, and at what cost. If it's too early for you, or we're not the right fit, we'll say so — and save you the time and money.

Get a launch plan →